Thought that $7 t-shirt was a steal? Think again. The clothing industry poses a substantial threat to the environment and as consumers, it is our responsibility to invest in sustainable production methods and hold wasteful corporations accountable. This sounds daunting, but in breaking the issue down, the solutions are less complicated than you might assume.
The production of clothing creates a major strain on resources. It takes 2,700 liters of water to produce just one cotton shirt - what one person drinks in two and a half years! And though synthetic materials have less impact on the consumption of water and other natural materials, they come with a heightened carbon footprint. According to the World Economic Forum, “The fashion industry produces 10% of all humanity’s carbon emissions and is the second-largest consumer of the world’s water supply.” The resources that go into the fashion industry are overwhelming, which is compounded by the fact that the rate of clothing consumption is only increasing. Unethical labor practices and exploitation of resources have contributed to low prices and have fostered what is referred to as fast fashion. As of 2014, the average consumer bought 60 percent more items of clothing than in 2000, but kept each item only half as long. The combined factors of resource consumption, greenhouse emissions, and waste from discarded clothing have propelled the fashion industry to a spot among the top contributors to environmental damage.
So as a consumer, what can you do? Start by reframing your thinking when buying clothes. Ask yourself questions while you shop. Do I really need this item or do I have something similar at home? How much will I actually wear this? Next, consider buying from second hand stores. Thrift stores often have similar clothes to what you may find in a store, often in premium condition and typically for much cheaper prices. Local thrift stores are always a good option, and digital thrift stores like Depop and Poshmark are helpful when looking for specific items and styles. If you are looking for things to buy new, try looking for brands that prioritize sustainable and ethical business models when possible. As individuals, we can only do so much to tackle environmental issues, but by joining together and agreeing upon more sustainable methods of consumption we can hold corporations accountable and prompt major change in the industry as a whole.